Digital Inspiration Technology Blog: Google Surveys – A New Monetization Opportunity for Web Publishers

Digital Inspiration Technology Blog Digital Inspiration is an award-winning how-to tech blog around all things related to computer software, web applications, mobile and personal productivity.

Google Surveys – A New Monetization Opportunity for Web Publishers Mar 29th 2012, 16:51 Google has introduced a new do-it-yourself product called Consumers Surveys to help businesses, big or small, perform targeted market research using online surveys. For instance, if you are planning to introduce a new dish in your restaurant, you can create a survey targeting residents of your area and those in a particular income group. The following video offers more details about the new Consumer Survey product. http://www.youtube.com/watch?v=90MIiBvXYcw A Monetization Opportunity for Websites The company creating the survey will pay Google $0.10 per response (for a general survey) or $0.50 per response for a demographically targeted survey (like when they want to target residents of New York who are in the 18-24 age group). These surveys will be embedded on Google network sites (much like AdSense ads) and Google will pay the web publisher a commission each time a visitor completes the survey. You may wonder what is the incentive for the visitor to fill the survey? That will be decided by the publisher – they can either offer "premium" content to visitors who complete a consumer survey or maybe they can put their site's registration for behind a survey. Google has put up an online form for publishers who wish to apply for the Consumer Survey Program. The support site says that integrating surveys in a website is very similar to how your set up AdSense ads on your website. It however remains to be seen if Google will allow small publishers into the program. This story, Google Surveys – A New Monetization Opportunity for Web Publishers, was originally published at Digital Inspiration on 29/03/2012 under Google, Survey, Internet. Related posts: Cost Cutting at Google: No Gifts for AdSense Publishers The Revenue Share of Google AdSense Publishers Bad time in retail – Kishore Biyani senses opportunity in restructuring Digital Inspiration Reader Survey Why Forms in Google Docs are Perfect for Creating Online Surveys Media files: consumer_survey-50x50.jpg (image/png)

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